Buying a car, whether your first or your fifth, is an exciting experience. As your life progresses, so do your individual needs when it comes to what kind of car you will purchase. A family may need a different kind of car compared to what a single young businessman may require, which is why cars aren’t a “one-fits-all” purchase. In this article, we look at how individual needs dictate the kind of cars people purchase, so read on to find out more!
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Purpose Of Usage
One of the biggest factors that contribute to the kind of car one purchases is the purpose of usage. A single young businessman may choose to pick a car such as a Kia Cerato Sedan to get from point A to point B during the workday. However, if you look at someone with a family, you’ll notice that the purpose of usage for a car greatly differs. Families would most likely look into options such as an SUV in order to get the kids to school, activities and so on. Families will also require larger vehicles to not only seat more people but also in order to store items such as baby prams and groceries in the trunk. Based on the intended purpose of the car, everyone’s car selection will differ.
2. Different People Have Different Budgets
When it comes to purchasing a car, everyone will have a different budget to work with. Did you know that 38% of new vehicle buyers state that the price of a vehicle or the monthly payment requirements dictate the make and model that they choose? It’s no surprise that in today’s competitive world, people allocate a specific budget and try to stick to it when purchasing a car. Those who have more disposable income than others usually choose to purchase luxury cars, whilst those on a tighter budget often choose cars that offer them features like fuel efficiency, low maintenance costs and low servicing fees. Depending on how much money one is willing to spend, their choice of car will greatly differ.
3. Previous Experience With The Brand
It comes as no surprise that if someone has a positive experience with a brand in the past, chances are they’ll become a repeat customer. The same goes for cars – over 42% or car buyers choose their vehicle based on previous experiences with that particular brand or model of vehicle. Most people are creatures of habit and stick to things that are familiar. After all, if it ain’t broke, don’t fix it!
4. What Kind Of Features Are You Looking For?
Based on who is travelling in your car and what your intended purpose of using it is, everyone will have different expectations when it comes to what features your car offers you. Those with children are more than likely going to look for a car that has features such as a child safety lock, DVD player, lounge seats, driver assistance systems and USB ports in the back seat. However, chances are that the average joe is not going to require any of these features, inevitably meaning that their choice of car is going to differ from that of a family. Do you need a Bluetooth function? Perhaps you’re someone who is looking for an integrated GPS system? Your choice of car is highly dependent on the features you are looking for.
5. It Comes Down To The Aesthetic
Last but not least, when it comes to the aesthetic of a car, everyone has a different opinion. Some truly love 2-doored cars, some prefer the look of an SUV to a hatchback, whilst others like their cars to have a sunroof. Everyone is different, and everyone is attracted to a different kind of exterior and interior when it comes to their car of choice. Quite simply put, people will purchase what they think looks good, and as we know, beauty is in the eye of the beholder!
We hope that this article has given you some insight into exactly why cars aren’t a one-fits-all purchase. Everyone has different needs when it comes to their ideal vehicle, and one should always take the time to look at various options before settling on a final purchase.